Marketing Manager II
GENE.GEN.M2
Mid-level management role with broader scope, overseeing multiple campaigns or market segments.
Mid-level management role with broader scope, overseeing multiple campaigns or market segments.
The story of this role
Who does this work
A driven marketing professional specializing in General Marketing, seeking to elevate their career by mastering strategy, execution, and leadership in marketing roles.
The problem this role solves
- The external problem: Overwhelmed by rapid changes in consumer behavior and the marketing landscape.
- The internal problem: Feeling uncertain about how to effectively influence and lead a marketing team towards success.
- Why it matters: Struggling with the belief that effective marketing can transform not only businesses but also communities.
The plan
- Conduct a comprehensive market analysis to identify trends and opportunities.
- Develop a strategic marketing plan that aligns with organizational goals and customer needs.
- Implement multi-channel marketing initiatives with measurable KPIs to track progress.
- Foster a collaborative environment within the marketing team to encourage creativity and innovation.
- Continuously evaluate and refine strategies based on feedback and performance metrics.
What's at stake
Miss critical market opportunities due to lack of strategic insight. Struggle to maintain team morale and creativity amidst changing marketing demands.
Success looks like
Achieve measurable growth in brand awareness and market share. Lead a high-performing marketing team that consistently meets or exceeds goals.
Summary
Mid-level management role with broader scope, overseeing multiple campaigns or market segments.
Level — M2 — Manager II
Manages an established team or sub-function; owns planning and performance for the group.
- Scope
- An established team or sub-function
- Autonomy
- Owns planning for the group
- Complexity
- Cross-project coordination and priorities
- Impact
- Group delivery and development
- Decision rights
- Owns staffing, priorities, performance for the group
- Leadership
- Manages a team; sometimes manages leads
- Typical experience
- 5–8 yrs
Core outputs
No core outputs recorded yet.
Adjacent roles
Nearest roles by structural coordinates (level + taxonomy). Distance 0 → 1; each carries its 3-state match band. How coordinates work → · Compare side-by-side →
Componentsshow ▾
Responsibilities6
- Develop and manage multi-channel marketing planscommonlevel
- Supervise and mentor M1-level managers or specialistscommonlevel
- Drive brand consistency across assetscommonlevel
- Optimize digital channelscommonlevel
- Manage moderate marketing budgetscommonlevel
- Conduct competitive analysis and customer segmentationcommonlevel
Tasks3
- Manage marketing planscommonlevel
- Mentor junior managerscommonlevel
- Conduct market analysiscommonlevel
Skills8
- Leadershipcommonlevel
- Strategic planningcommonlevel
- Digital optimizationcommonlevel
- Budget managementcommonlevel
- Competitive analysiscommonlevel
- Customer segmentationcommonlevel
- Mentorshipcommonlevel
- Brand managementcommonlevel
Knowledge8
- Multi-channel marketingcommonlevel
- Leadership principlescommonlevel
- Digital marketing strategiescommonlevel
- Budgetingcommonlevel
- Competitive landscapecommonlevel
- Customer insightscommonlevel
- Brand consistencycommonlevel
- Market segmentationcommonlevel
competency4
- Leadershipcommonlevel
- Influencecommonlevel
- Effective communicationcommonlevel
- Analytical problem-solvingcommonlevel
qualification3
- Bachelor’s or Master’s degree in Marketing, Business or a STEM disciplinecommonlevel
- 5–8 years in marketingcommonlevel
- MBA or specialized master’scommonlevel
Title aliasesshow ▾
| Alias | Type | Confidence | Approved |
|---|---|---|---|
| Manager, General Marketing | common | medium0.66 | — |
| General Marketing Manager | common | medium0.60 | — |
| Manager, General Marketer | common | medium0.66 | — |
| General Marketer Manager | common | medium0.60 | — |
| Marketing Manager II | common | medium0.50 | — |
Classification mappingsshow ▾
O*NET / SOC
- code=13-0000title=Business & Financial Operations Occupationssource=inferred_from_superfunctionreviewStatus=needs_review