Marketing Manager I
GENE.GEN.M1
Entry-level management role in General Marketing, focusing on executing marketing programs and supporting revenue growth.
Entry-level management role in General Marketing, focusing on executing marketing programs and supporting revenue growth.
The story of this role
Who does this work
A driven marketing professional specializing in General Marketing, seeking to elevate their career by mastering strategy, execution, and leadership in marketing roles.
The problem this role solves
- The external problem: Overwhelmed by rapid changes in consumer behavior and the marketing landscape.
- The internal problem: Feeling uncertain about how to effectively influence and lead a marketing team towards success.
- Why it matters: Struggling with the belief that effective marketing can transform not only businesses but also communities.
The plan
- Conduct a comprehensive market analysis to identify trends and opportunities.
- Develop a strategic marketing plan that aligns with organizational goals and customer needs.
- Implement multi-channel marketing initiatives with measurable KPIs to track progress.
- Foster a collaborative environment within the marketing team to encourage creativity and innovation.
- Continuously evaluate and refine strategies based on feedback and performance metrics.
What's at stake
Miss critical market opportunities due to lack of strategic insight. Struggle to maintain team morale and creativity amidst changing marketing demands.
Success looks like
Achieve measurable growth in brand awareness and market share. Lead a high-performing marketing team that consistently meets or exceeds goals.
Summary
Entry-level management role in General Marketing, focusing on executing marketing programs and supporting revenue growth.
Level — M1 — Manager (Team Lead)
Front-line people manager of a single team; owns delivery, coaching, and execution.
- Scope
- A single team
- Autonomy
- Manages within established goals
- Complexity
- Day-to-day delivery and people issues
- Impact
- Team output and health
- Decision rights
- Owns team execution, hiring input, performance
- Leadership
- Direct people management of one team
- Typical experience
- 3–6 yrs
Core outputs
No core outputs recorded yet.
Adjacent roles
Nearest roles by structural coordinates (level + taxonomy). Distance 0 → 1; each carries its 3-state match band. How coordinates work → · Compare side-by-side →
Componentsshow ▾
Responsibilities7
- Assist in developing and launching integrated marketing campaignscommonlevel
- Coordinate creation of marketing collateralcommonlevel
- Collect and analyze market/customer datacommonlevel
- Develop sales tools and promotional materialscommonlevel
- Oversee basic digital activitiescommonlevel
- Support planning of trade shows, webinars, or conferencescommonlevel
- Assist in managing marketing budgetscommonlevel
Tasks3
- Develop marketing collateralcommonlevel
- Analyze customer datacommonlevel
- Coordinate marketing eventscommonlevel
Skills8
- Campaign managementcommonlevel
- Data analysiscommonlevel
- Digital marketingcommonlevel
- Budget managementcommonlevel
- Content creationcommonlevel
- Event planningcommonlevel
- Project coordinationcommonlevel
- Market researchcommonlevel
Knowledge8
- Marketing principlescommonlevel
- Digital marketing toolscommonlevel
- Customer insightscommonlevel
- Brand managementcommonlevel
- Market analysiscommonlevel
- Content marketingcommonlevel
- Event coordinationcommonlevel
- Budgetingcommonlevel
competency4
- Communicationcommonlevel
- Collaborationcommonlevel
- Detail Orientationcommonlevel
- Time managementcommonlevel
qualification3
- Bachelor’s degree in Marketing, Business, or a STEM fieldcommonlevel
- 2–5 years in marketing or related rolescommonlevel
- Certifications like HubSpot Inbound, Google Ads/Analyticscommonlevel
Title aliasesshow ▾
| Alias | Type | Confidence | Approved |
|---|---|---|---|
| Manager, General Marketing | common | medium0.66 | — |
| General Marketing Manager | common | medium0.60 | — |
| Manager, General Marketer | common | medium0.66 | — |
| General Marketer Manager | common | medium0.60 | — |
| Marketing Manager I | common | medium0.50 | — |
Classification mappingsshow ▾
O*NET / SOC
- code=13-0000title=Business & Financial Operations Occupationssource=inferred_from_superfunctionreviewStatus=needs_review