Management
GMM.GEN.M3
Director of Growth Marketing: Owns the growth marketing function or growth program at company level.
Director of Growth Marketing: Owns the growth marketing function or growth program at company level.
The story of this role
Who does this work
The Growth Marketing Manager, a data-driven strategist who seeks to drive user acquisition, activation, retention, and revenue growth through innovative marketing experiments.
The problem this role solves
- The external problem: Limited user engagement and slow growth in market share due to ineffective marketing strategies.
- The internal problem: Frustration over not being able to identify the most impactful channels and tactics for growth.
- Why it matters: Is it fair to let potential customers miss out on valuable solutions because of subpar marketing efforts?
The plan
- Conduct thorough market research to identify target audience and their needs.
- Implement A/B testing for various marketing campaigns to measure effectiveness.
- Analyze data from marketing experiments to derive actionable insights.
- Optimize user onboarding and engagement strategies based on performance metrics.
- Continuously iterate and refine marketing strategies based on feedback and results.
What's at stake
Experiencing stagnant growth due to reliance on outdated marketing techniques. Potentially losing market share and brand relevance by failing to adapt to changing consumer behaviors.
Success looks like
Achieved a significant increase in user acquisition through targeted marketing campaigns. Enhanced customer retention and satisfaction through data-driven user engagement tactics.
Summary
Director of Growth Marketing: Owns the growth marketing function or growth program at company level.
Level — M3 — Senior Manager
Leads multiple teams or a sub-function; sets goals and owns cross-team execution.
- Scope
- Multiple teams or a sub-function
- Autonomy
- Sets goals within functional strategy
- Complexity
- Multi-team execution and resourcing trade-offs
- Impact
- Sub-function outcomes
- Decision rights
- Owns goals, budget input, and people decisions across teams
- Leadership
- Manages managers and/or several teams
- Typical experience
- 8–12 yrs
Core outputs
No core outputs recorded yet.
Adjacent roles
Nearest roles by structural coordinates (level + taxonomy). Distance 0 → 1; each carries its 3-state match band. How coordinates work → · Compare side-by-side →
Componentsshow ▾
Responsibilities1
- Owning the growth marketing functioncommonlevel
Tasks5
- Lead growth function.commonlevel
- Influence cross-functional initiatives.commonlevel
- Drive organizational impact.commonlevel
- Foster innovation.commonlevel
- Communicate strategic vision.commonlevel
Skills8
- Strategic leadershipcommonlevel
- Cross-functional influencecommonlevel
- Innovationcommonlevel
- Communicationcommonlevel
- Organizational impactcommonlevel
- Problem-solvingcommonlevel
- Project managementcommonlevel
- Visionary planningcommonlevel
Knowledge8
- Strategic impact developmentcommonlevel
- Cross-functional leadershipcommonlevel
- Innovation in growth marketingcommonlevel
- Advanced strategic planningcommonlevel
- Organizational impact strategiescommonlevel
- Problem-solving techniquescommonlevel
- Project management frameworkscommonlevel
- Visionary planningcommonlevel
competency2
- Strategic Impactcommonlevel
- Cross-functional leadershipcommonlevel
qualification5
- Strategic impactcommonlevel
- MBA or advanced degreecommonlevel
- Bachelor's or Master's degree in Marketing or related fieldcommonlevel
- 10+ years of marketing experiencecommonlevel
- Proven leadership in growth marketingcommonlevel
Title aliasesshow ▾
| Alias | Type | Confidence | Approved |
|---|---|---|---|
| Senior Manager, Growth Marketing Manager | common | medium0.66 | — |
| Growth Marketing Manager Senior Manager | common | medium0.60 | — |
Classification mappingsshow ▾
O*NET / SOC
- code=13-0000title=Business & Financial Operations Occupationssource=inferred_from_superfunctionreviewStatus=needs_review