← Canon taxonomy
P5
CSMC.GEN.P5
Expert
Creative Services / Marketing Communications

Expert

CSMC.GEN.P5

P5P5 — Expert Professionalmedium0.70draftglobalv1

Lead video production strategy; innovate with new formats and technology.

♡ SaveMy saved →
Level
P5 · P5 — Expert Professional · 8–12 yrs
Function · Focus
Creative Services / Marketing Communications · General
Market pay (median)
Pay basis
model pending

Lead video production strategy; innovate with new formats and technology.

The story of this role

Who does this work

A skilled video producer and content creator in the Creative Services / Marketing Communications job family, who wants to craft compelling and engaging video content that effectively communicates STEM-related information to diverse audiences.

The problem this role solves

  • The external problem: Lack of clear and impactful video content for marketing and communications that resonates with target audiences.
  • The internal problem: Frustration over not being able to convey complex STEM concepts in an easily digestible manner, leading to missed opportunities for engagement.
  • Why it matters: Belief that effective communication in STEM fields is essential for fostering understanding and inspiring future generations.

The plan

  1. Conduct thorough research to understand the target audience and their needs.
  2. Collaborate with subject matter experts to gather accurate and relevant information.
  3. Brainstorm and storyboard video concepts that effectively illustrate key messages.
  4. Produce and edit high-quality video content that aligns with branding and communication strategies.
  5. Distribute the final video content through appropriate marketing channels to maximize reach and impact.

What's at stake

Fail to create content that effectively communicates important STEM concepts, leading to misinterpretations. Lose credibility and audience trust due to poorly produced or unclear video content.

Success looks like

Achieve higher engagement rates and positive feedback from viewers on video content. Contribute to the overall marketing strategy that leads to increased brand awareness and interest in STEM fields.

Summary

Lead video production strategy; innovate with new formats and technology.

Level — P5 — Expert Professional

Expert in field; key problem solver and project leader, authority in multiple areas

Scope
Multiple systems or a technical domain
Autonomy
Sets direction within the domain
Complexity
Novel, high-ambiguity problems; establishes the approach
Impact
Org / multi-team outcomes
Decision rights
Authority over a technical domain
Leadership
Leads cross-team technical initiatives
Typical experience
8–12 yrs

Core outputs

No core outputs recorded yet.

Adjacent roles

Nearest roles by structural coordinates (level + taxonomy). Distance 0 → 1; each carries its 3-state match band. How coordinates work → · Compare side-by-side →

Componentsshow ▾

Responsibilities2

  • Lead video production strategycommonlevel
  • Innovate with new formats and technologycommonlevel

Tasks3

  • Develop video production strategiescommonlevel
  • Innovate video formatscommonlevel
  • Collaborate across functionscommonlevel

Skills3

  • Strategic leadershipcommonlevel
  • Innovative Thinkingcommonlevel
  • Collaborative skillscommonlevel

Knowledge3

  • Video production strategycommonlevel
  • Emerging video formatscommonlevel
  • Cross-functional collaborationcommonlevel

competency3

  • Leadershipcommonlevel
  • Strategic Thinkingcommonlevel
  • Cross-functional collaborationcommonlevel

qualification2

  • Extensive industry experience (10+ years)commonlevel
  • Leadership in video strategycommonlevel
Title aliasesshow ▾
AliasTypeConfidenceApproved
Video Content Creation Vcommonmedium0.70
Video Content Creation 5commonmedium0.66
Staff Video Content Creationcommonmedium0.72
Lead Video Content Creationcommonmedium0.66
Expert Video Content Creationcommonmedium0.60
Classification mappingsshow ▾

O*NET / SOC

  • code=13-0000title=Business & Financial Operations Occupationssource=inferred_from_superfunctionreviewStatus=needs_review