← Canon taxonomy

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Side-by-side leveling, scope, and market pay. Add up to four via ?keys=SWE.GEN.P5,SWE.GEN.P6.

vs
M1
BRAN.GEN.M1
Brand Manager M1–M3
P1
BRAN.GEN.P1
Brand Manager P1–P2
P3
BRAN.GEN.P3
Brand Manager P3–P4
M4
BRAN.GEN.M4
Brand Manager M4–M6
Market pay
LevelM1 · M1 — Manager (Team Lead)P1 · P1 — Entry-Level ProfessionalP3 · P3 — Mid-Level ProfessionalM4 · M4 — Director
FunctionBrand ManagerBrand ManagerBrand ManagerBrand Manager
FocusGeneralGeneralGeneralGeneral
Typical years3–60–23–510–15
ScopeA single teamOwn tasks within a defined componentFeatures or a sub-system end-to-endA function or department
AutonomyManages within established goalsClose supervision; work reviewed frequentlyWorks independently on standard work; reviewed on the non-standardOwns area strategy and budget
ImpactTeam output and healthOwn deliverablesProject / team outcomesFunction-level results
Decision rightsOwns team execution, hiring input, performanceFew independent decisions; escalates the restOwns implementation decisions for own scopeOwns strategy, budget, and org design for the area